Data Quality

Data-driven Marketing

Intimate Value is a software product that cleans customer databases. IValue has been packaged so that common code is utilized for online processing as well as offline, batch applications.

IValue is modular and can  provide any or all of the following functionality in one process:

• Title: Validated against a table file. Fields returned are language, gender and a ‘dear line’ for personalized direct communications.
• Names: First names and Surnames are validated against tables and New Market / Race codes are returned based on the surnames.
• ID Number: Validated according to format and check-digit. Gender and Date Of Birth are derived.
• Date of Birth: Validated according to format, age is derived.
• Email address: Basic format checks and domain validations against a table file.
• Two Addresses: Address suburbs and postal codes are validated and cleaned. Address standardisation and formatting is done. Addresses are changed according to language supplied or derived. Proprietary Income Codes, based on household averages, are supplied for a validated suburb.
• Four Phone Numbers: Cell phone and telephone processed.  Landline dial codes are validated against supplied addresses. Formatting of phone numbers is done and is checked against a file from Telkom to determine whether a number has changed and updated as applicable.

If any validated data is deemed to be incorrect and cannot be programmatically fixed, it is flagged and can be manually cleaned using IValue Review.

Previous versions of IValue include ListClean®. Please contact us should you require more information about upgrading to the latest IValue version.

Intimate Value Review allows for the reviewing and updating of records that have been identified by IValue as requiring manual intervention.

• All the rules and validations used in IValue are built into IValue Review, allowing users to correct data based on their company’s specific rules.
• The input to IValue Review is the REVIEW file produced by IValue.
• The records in the REVIEW file are read one by one, allowing the user to correct address information as well as IValue flags like ID Numbers, Titles, Phone Numbers, etc.
• The user is given a description of the problem in the record.
• Suburb, postal code and area search boxes are supplied to enable the user to easily look up all current suburb names and postal codes.
• Once the user is satisfied that the record is correct it can be accepted, and the record is written to the output file which is used to update the customer database.
• If the user is unsure of a record, they can ignore it, and get back to it at a later stage.
• All individual user activity is audited, for example, the number of records processed including records corrected and ignored, as well as the time spent per user using IValue Review.

To inquire about IValue, IValue Review or the IValue bundle, please contact IDATA and we will gladly supply you with product info and pricing relevant to your needs.

Intimate Value Audit can assess the state of specified data elements on a customer database. The tool is aimed at ascertaining the effect that IValue will have on the database if it were to be installed. The software provides information about the status of your company’s data. The fields are checked according to the criteria set and a report produced for the company to evaluate.

To check the status of your company’s data please contact us for requirements.

Intimate Bureau is a service geared towards Data-driven Marketing professionals working within major corporates or individually as specialist marketers.  IBureau facilitates the following:

• the managing, processing and broking of POPI-compliant contact lists,
• the data manipulation related to Data-driven Marketing activities, being the
• cleaning, enriching, de-duping, matching, segmenting, sorting, and response analysis.

IDATA builds and manages several customer databases on behalf of partnering organisations.  These databases are continually maintained and matched against the DMA National Opt Out Database, managed by the Direct Marketing Association of South Africa.  IDATA continually ensures that individuals who have indicated that they do not want to be contacted by any direct marketing organisation, are NOT.

Please contact IDATA and we will gladly supply you with additional information and pricing relevant to your needs.

Intimate Enhance is a service designed to keep your customer database up to date. Use IEnhance to complete missing data and update customer data for recency.

Please contact IDATA and we will gladly supply you with additional information and pricing relevant to your needs.

IDATA has developed Intimate Profile to help clients identify their target market based on current customer data. IProfile can provide a company with a clean, single-shaped view of individuals, family units or households. This tool produces a scoring report based on numerous data variables, allowing for segmentation of customers and the accurate profiling of prospective customers.

Please contact IDATA and we will gladly supply you with additional information and pricing relevant to your needs.

 

Intimate Trace is a product designed for tracing individuals and their beneficiaries for debt collection and asset reunification.  ITrace is used primarily by our financial clients. Please contact IDATA and we will gladly supply you with additional information and pricing relevant to your needs.

Tel: +27 (21) 7015152 | Fax: +27 (21) 7015152

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