Business is growing increasingly complex due to the explosion of data. Using data to track, understand and predict customer behaviour is critical to business success. Effective Data-driven Marketing strategies enable companies to produce consistent, personalised marketing communications that improves customer intimacy.

Today’s Marketing departments are pressured to:

• Build lasting and profitable customer relationships,
• Leverage the Multi-channel,
• Comply with regulations including the Protection of Personal Information (POPI) act, and
• Increase Return On Investment (ROI) on marketing spend.

Customer data is a dynamic entity, therefore Customer Databases will deteriorate with time, unless constant maintenance is undertaken. High customer churn rates are often a result of neglect by a company of its existing customers. In to-days tough economic and competitive climate it’s even more important to retain existing customers in order to ensure long-term profitability.

Why keep existing customers:

• Reduced acquisition costs, compared to acquiring new customers,
• Keeping your customers as they become more affluent and spend more increases your revenues,
• You can target them for up- selling and cross-selling other products,
• Loyal happy customers recommend your company and products to their friends, and
• Referred customers tend to be more profitable and stay with your business longer than those who respond to price promotions.

Why use data enhancement:

• To learn more about your customers,
• To increase the effectiveness of your marketing efforts, and
• To predict responsiveness for future prospecting campaigns.

IDATA Data-driven Marketing solutions help attribute success to your marketing activities, improving communication with your customers and ROI on marketing spend.

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