by admin | Sep 1, 2016 | News
3 reasons why Direct Mail appeals to customers What’s been your experience? Are you more likely to make a purchase based on something you first saw in print in your letter box or online in your inbox? Are you part of the 33% who find direct mail the most effective way to remember a product? How about the 79% of consumers who will act on direct mail immediately? Or maybe you’re part of the 74% of consumers who can’t wait to find out what’s in their letter box?[1] In a tough economy when businesses are slashing budgets and wanting a clear ROI on every Rand spent, there’s nothing like direct marketing to validate your marketing investment. Businesses love finding new ways to connect with customers, but what if one of the oldest ways is still one of the most effective? Part of direct mail’s longevity is its strong results, but those results don’t come without challenges. One important detail is making sure you have a strong list: a list with appropriate up-to-date information on your target market.[2] A well-executed direct mail campaign, combined with work in other channels, will get noticed and build engagement with your target audience. In fact, it must be considered for any one-to-one campaign, if strategy, time and budget are to align. According to the 2015 DMA (USA) Response Rate Report: Direct mail is over 7x more effective than all digital channels combined. Direct Mail, even with its higher cost, offers the same ROI as social media at 15% – 17%. 3.73% is the median direct mail response rate for warm prospects that have...
by admin | May 18, 2016 | News
The Independent Electoral Commission’s (IEC) readiness for the municipal elections was called into question when the Electoral Court instructed it to postpone by-elections in Tlokwe, North West, due to problems with addresses on the voters’ roll. The IEC then postponed by-elections around the country, suggesting the problems might be more extensive. The Electoral Court decision came months after the Constitutional Court last year also found problems with the voters’ roll in the area.[1] Several irate South Africans have since taken to social media to complain about the fact that after living at the same address for over 20 years, they are suddenly receiving an SMS from the IEC informing them that the IEC does not have their address. Lance Mitchell DFS, @sempir (2016, 11 April): “How could my home address change from one election to the next if I haven’t moved for the last 10 years? #IEC.” René, @runawayrene (2016, 12 April): “Registered at voting station at Umhlanga. Not asked for proof of address. How can IEC be sure I am legitimate?” Magasela, @NtokozoMagasela (2016, 13 April): “Registered #IEC I’ve always been a voter based in Diepkloof but as to how my address ended up being in Zola I have no idea!” The IEC has been sending the text messages in an effort to get voters to register their addresses ahead of the 3 August 2016 Municipal Elections.The messages are being sent to 5.3 million (whose cellphone numbers the IEC has sourced) of the 6.92 million voters for whom the IEC says they do not have addresses. Efforts to reach the remaining 1.6 million voters include radio adverts and...
by admin | Apr 15, 2016 | News
The Association for Savings and Investment South Africa (ASISA) was formed in 2008 with the mandate of playing a significant role in promoting a culture of savings and investment in South Africa by working as a united body towards making financial services more relevant to the consumer.[1] ASISA represents the majority of the country’s asset managers, collective investment scheme management companies, linked investment service providers, multi-managers and life insurancecompanies.[2] ASISA issued a Standard on Unclaimed Assets that came into effect on 1 June 2013 and set out the tracing process that should be followed by life companies. It also stipulated what should happen to assets when beneficiaries cannot be traced. Since the implementation of the Standard on Unclaimed Assets, Life Insurers have reunited 431 364 policyholders and beneficiaries with their unclaimed benefits.[3] More than three million South Africans are owed more than R45 billion in unpaid benefits from retirement funds they have left already.[4] As of January 2016, the same Standard was extended to include Collective Investment Scheme assets. ASISA is engaging with the Financial Services Board on extending the principles contained in the Standard to cover unclaimed pension fund benefits. The main elements of the standard on Unclaimed Assets: Member companies have to report to ASISA once a year on efforts to trace policyholders or beneficiaries, and cases that have not been settled within three years. These statistics will be made available to the Financial Services Board Prescription will not apply. Therefore, an unpaid benefit is a debt of a respective company to a policyholder, but does not have to be paid after a period three years[5] A...
by admin | Dec 12, 2008 | News
Intimate Data has launched it’s next innovative product in the SA Market. Intimate Score will analyse any Customer Base, PER Product, and build a Response Score Card. This allows a company to select true prospects based on the desired Response Percentages. Intimate Score can be utilized for Cross Sell, Up Sell, as well as true Prospect Targeting for Direct Mail...
by admin | Oct 12, 2008 | News
Intimate Data has launched another innovative product in the SA Market. Intimate Match will take any number of disparate name and address data files, and match and merge them, creating a Single View of an individual, allowing them to be selected for Direct Mail...
